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He set up a fake customer support account for Doritos and began replying to the negative comments
via Mike MelgaardAs he wrote on his public collection of the results, "People thought I was Doritos and that's all you need to know."
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And the trolling commenced...
via Mike Melgaard




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And it continued...
via Mike Melgaard





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Gloriously, it continued...
via Mike Melgaard






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He didn't stop at the homophobic remarks, sometimes people just said dumb things.
via Mike Melgaard

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In the end, he posted a fantastic justification of his actions and the value of the It Gets Better Project
via Mike MelgaardWe believe that Melgaard was also behind a similar stunt targeting haters of Target's decision for gender-neutral in-store labeling.
He's a true prince.
Thank you for your service, you brave troll.
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